Netflix says that the world saves 195 years in a day just by ‘skipping intro’
Netflix says that the world saves 195 years: Netflix has revealed that its users click the ‘skip intro’ button 136 million times a day, saving up 195 years in cumulative time.
- Netflix has revealed that users on its platform click the ‘skip intro’ button 136 million times a day.
- The company went ahead with a ‘skip intro’ button when it noticed that one in seven Netflix users were manually skipping the series within the first five minutes.
- The company initially added a ‘skip intro’ button to the 250 series only in the US, UK and Canada.
The video streaming platform noted in a report released on Thursday that one in seven Netflix users were manually forwarding series within the first five minutes. This gave him a push towards the idea of introducing skip forward and backward buttons.
“An idea was devised to add skip forward and skip backward buttons in 10-second increments. Cameron Johnson, director of product innovation – studio product management at Netflix, said in the statement, the reason for leaving 10 seconds behind was obvious: Maybe you got distracted and missed a special moment.
However, they still could not get a valid conclusion as to why members would need a skip forward button on Over-The-Top (OTT) platforms. But Game of Thrones’ famously long “and beautiful” opening credits sequence gave Johnson a reason.
“I found the show so compelling that I wanted to skip the credits and jump right into the story, and I found it frustrating trying to manually advance to the right place. Sometimes I’d jump too far, and sometimes I would have jumped too small. I wondered if other people felt the same way,” he said.
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The company initially added a ‘skip intro’ button to the 250 series only in the US, UK, and Canada. This feature was only available on the web and not on the app. Following the positive response, the company added a ‘skip intro’ button on the TV in August 2017 and mobile in May the following year.
Netflix is currently one of the largest OTT platforms in the world with over 221.8 million users. The company competes with Amazon Prime with around 150 million users. Notably, Disney has 174 million subscribers to Disney+. ESPN and Hulu.